'We're excited to bring our legendary Hard Rock brand of hospitality and entertainment to Bristol, the birth place of country music, just as we have done in other locations all around the world,' said Jim Allen, Chairman and CEO, Hard Rock International.
This focus on music will complement our region's country music heritage and dynamic music scene in the Twin City.' Hard Rock's iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol. 'Hard Rock is known for its 31 award winning hotels and 12 casinos, in addition to 218 cafes and Rock Shops® which offer a wide range of amenities that appeal to many different audiences. 'We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world,' said Jim McGlothlin, CEO of The United Company and partner on the project. Once final approval is received from the Commonwealth of Virginia and the citizens of Bristol, Virginia, Hard Rock, working with the local ownership group, will operate the proposed resort and casino. Hard Rock International announced a partnership with the Bristol Resort & Casino team to create Hard Rock Casino Bristol. Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood
